social media & events coordinator
The Social Media & Events Coordinator will work in collaboration with Taproom & Brewery Management to organize, plan, and deliver a fun and memorable guest experience at all of NPBC’s events. The Social Media & Events Coordinator will be responsible for the development of a social media strategy and original social media content to build brand awareness and loyalty while increasing traffic flow to our social media sites. The Social Media & Events Coordinator will be focused on serving as a brand ambassador for North Park Beer Co. in all social media sites.
DUTIES AND RESPONSIBILITIES:
Coordinate all private and public NPBC guest events, managing correspondence with potential clients via email and phone.
Regularly update both internal and public website events calendars, preparing staff and management with details in advance as well as day of event sheets.
Respond promptly and appropriately to all guest requests and concerns, remaining proactive to anticipate guest needs.
Assure guest events are profitable, fun, and compelling to attend.
Arrange meetings with potential clients to showcase and promote event space and present all available options, then follow up to ensure expectations are met or exceeded.
Coordinate on-site and off-site events such as tap takeovers, beer dinners, anniversary events, beer release parties, etc.
Create checklists for event preparation and breakdown, ensuring appropriate scheduling for in-house staff.
Personally oversee the execution of guest events, or ensure staff is able to do so.
Collaborate with third party kitchen management to integrate seamless food and beverage service for guest events.
Coordinate party rentals for guest events as needed.
Keep event spaces and materials clean, stocked, and organized.
Help coordinate staff events, such as training and team-building.
Develop and implement a long-term social media strategy and best practices across various social media platforms (Facebook, Instagram, Twitter, Google+, YouTube, etc)
Manage the digital voice of NPBC’s brand and reputation through creation of original and engaging social media content that is consistent with company brand and image.
Execute day-to-day, real-time consumer communications through digital tools including company website, Facebook, Twitter, Instagram, Yelp, etc. and engage with social media audiences to create a sense of community and build brand loyalty.
Ensure that consumer digital experiences align with overall company goals and vision.
Analyze, track, measure, and report social media analytic tools to understand consumer impressions of NPBC and to ensure social media strategies are optimized for best performance and response, including SEO performance.
Create and maintain photographic and video assets documenting NPBC’s story, events, internal successes, etc. which are consistent with company brand and image.
Develop schedule of daily, weekly, and monthly fun and profitable events and create promotions for these events.
Develop post-mortem debriefing and evaluation plan for completed events and how to improve.
Work with the Graphic Designer to develop marketing communications and collateral (press releases, emails, newsletters, website content, social media, signage, etc.) that accurately reflect NPBC’s personality and goals.
Create and drive public awareness of NPBC’s brand through creating press releases and e-blasts for the breweries various specialty releases and as content is available for delivery to a wide audience on current social marketing tools and software.
Proactively monitor social media trends, forums, platforms, applications, and technological tools.
Represent NPBC at offsite events, festivals, and gatherings as required.
Occasionally supervise taproom and bar staff, which may require opening and/or closing procedures.
Perform other duties as assigned.
Learn to operate POS system.
Follow checklists and standard operating procedures.
Maintain highest level of customer service and professionalism with guests, management, and co-workers at all times.
Apply all guidelines for responsible alcohol service.
Adhere to all safety standards and guidelines. Use team-lifting when picking up full kegs.
Perform other duties as assigned by Taproom & Brewery Management.
Possess Bachelor’s degree or equivalent experience in Marketing, Hospitality, Event Planning, or related field.
Must be at least 21 years of age.
Prior work experience in bar/restaurant industry, brewing industry, and/or wine industry.
Strong communication skills, including written, verbal, and nonverbal communications.
Strong fluency/expertise in social media platforms (Primarily Facebook, Instagram, and Twitter) and community engagement, preferably with prior brand related experience.
Strong working knowledge of computers including but not limited to Internet, Google Drive, Google AdWords, MailChimp, etc. with ability to learn new tools quickly.
Possess knowledge of SEO principles, best practices, and writing content for SEO.
Ability to positively represent NPBC during workdays, as well as outside of work at industry events.
Strong troubleshooting skills, strong work ethic, and be able to work within a team AND independently with a great attitude.
Outgoing personality; ability to communicate effectively with consumers, retailers and team members.
Highly organized with ability to manage priorities and coordinate multiple projects simultaneously.
Must be passionate about the independent craft brewing industry and NPBC beer.
Possess basic math skills and the ability to handle money.
Possess current certification for responsible alcohol service (ABC LEAD or similar) within the last 2 years.
Possess strong knowledge and enforcement of ABC laws.
Possess awareness of local, state, and federal health and sanitation laws.
Able to communicate effectively and be understood in English.
Must be available to work a flexible schedule in accordance with events calendar.
Able to lift heavy objects (25 – 55 lbs.) on a continual basis. Able to transport up to 160 lbs. (full kegs) with assistance. Able to stand, walk, lift, and bend for up to 8 hours per shift. Able to work in crowded and confined spaces.
Able to operate or able to quickly learn Point of Sale system.
Able to maintain excellent customer service and professional appearance suitable for guest interaction while working under pressure.
Up to 10% (local) travel time may be required.
None at this time.
Brewery Management, Taproom Management
Commensurate based on experience.
Download our job application here: Job Application Form
Fill out the application in its entirety and email with your resume to: firstname.lastname@example.org
Applications accepted until position has been filled.
North Park Beer Company is an equal opportunity employer.